 This awesome 1952 Cadillac is the culmination of four year's work, and a lifetime pursuit.
We know how it works: You'll take a look at the photos and be amazed by this car's styling and its overall beauty; but the story behind this 1952 Cadillac is far more remarkable. First of all, the '52 Cadillac was special because it was the golden anniversary car for the company that was formed on August 22nd, 1902. Now—over 55 years later—this particular car is special because it was re-created through the magical talents of five very special men, all working with Frank DeRosa Jr.  When the door swings open on this Caddy, you're welcomed into a realm of grand luxury.
Before we get to those men, all members of the Grand National Roadster Show Hall of Fame (and others, too), you have to know that this was a one-owner car, but stored away for years in the back of a Pittsburg, California, bar until Frank DeRosa Jr. finally acquired it after years of being rebuffed. Frank has always lived his life around cars, and since his dad is a member of six Halls of Fame, he grew up with men like Bill Reasoner, Ed Haggerty and Richard Zoelke who would come over to his dad's shop -- one the old man had started in 1949 -- on a regular basis. Frank Sr. was one of the men who revived the custom car genre. "My dad helped pioneer the rebirth of customs," says Junior.  The 1952 Caddy -- big as the sky -- marked half a century of the marque's predominance.
Junior's dad built such classics as the King of Mercs, Sharkmobile and The Golden Piranha. "Gee, I was seven years old when I started messing around with cars. We lived on 10th Street, and I remember when I was going to school I was thinking about going to the shop after school." Then, there was the light green '52 Caddy. "It belonged to a local businessman who owned a bar in Pittsburg. I always saw the car sitting in the parking lot outside the bar." Frank Jr. is 39 now, his dad 80. Junior says he first laid eyes on this Caddy in either '75 or '76 . . . and he wanted it. "In 1992 me and my buddy Jimmy went in there for a beer," says Frank Jr. "The car was stored at the back of the bar (with an old Porsche) and I asked the owner about it and he took us back and showed us the car. I asked if he wanted to sell it, and he said, 'I really don't want to sell the car, Junior.'"  Open the hood and what do you find? It's definitely not the original 331 cubic inch V-8 engine.
This was not the first time that Junior had asked about the car, in fact, he had made himself a pest, constantly asking about it. "I went in there in 1982, and asked the man if he wanted to sell it. He said no. A couple of years went by and I asked again. In early 2000, I heard he was sick . . . and he passed away that year."  Both father and son worked on this beauty.
After the man's death, Junior finally got his dream car in 2002 from a friend of the deceased man's family. "It took me 10 years to get it. It had been his father's car, and I understand he bought it new from a San Francisco dealership. "I got a real good deal on it . . . I stole it for $4,000," says Junior. "It was a rust-free deal. The guy took care of that car really good! He gave it to his son when he graduated. "When they were cleaning out the bar, the Porsche that was out there went to New York, and the Cadillac stayed in Pittsburg. Lots of people wanted that car, but I'm the one who did my homework," says Junior.  Imagine sitting on leather behind this wheel!
And here, we'll do a bit of homework on the '52 Cadillac for you: The 1952 Caddy was the fourth year version of the first all-new post-World War II Cadillac that appeared in 1949. In the aftermath of World War II, automotive designers sought something new to differentiate their cars from the fat jellybeans of the late ’30s. Cadillac was no different, and the basic 1949 model with its tailfinned design (inspired by wartime aircraft and originated by Franklin Q. Hershey under the watchful eye of GM design director Harley Earl) was in production through 1953. That wasn’t much of a surprise, since Cadillac styling chief Bill Mitchell had said, "A traditional look is always preserved. If a grille is changed, the tail end is left alone; if a fin is changed, the grille is not monkeyed with." Bit by bit—small bits mind you—the 1952 Cadillac was created. A new one-piece windshield, revamped grille, and a somewhat bulkier lower-body was the look for 1950; then there were small auxiliary grilles under the headlamps for ’51; and finally a winged badge in that spot for ’52. Oh, and the dual exhausts exited out of the rear bumper that year. So, suddenly Frank De Rosa Jr. had the car he had lusted after since he was seven or eight years old. What was his approach? "I'd already had plans for it for over a decade. When I got the car, I was really, really fired up." But what did he do? "I didn't really cut the car. It's like a beautiful woman getting face surgery when she doesn't need it."  In the trunk, sound and round -- the spare tire.
Interestingly, the '52 Caddy has a history with both of the DeRosas, father and son. "In 1953 there was a scratch on the fender and dad told me he had repaired the damage. Then, when I started stripping the car, I found it. There was red oxide primer, and I said, 'Man, look at this!' He (his dad) wasn't bullshooting me!" "It was a real challenge . . . a lot of people get these cars and start pulling off the molding . . . but I put it all back on," says Junior who added, "It took me two years to hunt up all the parts." With a '52 Caddy, there's a lot of chrome -- and Junior says he spent well over $10,000 on chrome. Altogether, it took four years to reconfigure the Caddy with the help of six Grand National Roadster Show Hall of Famers. There was Frank DeRosa Sr., Junior, John Aiello, Marcos Garcia, Bill Reasoner and Dick Falk. "With the combined talent that worked on this rolling art," says Junior, "it’s only natural that it’s such an immaculate masterpiece."  Part of the console holds ride-height controls.
Junior says that both he and his father appreciated all the help they got to make the ’52 Caddy what it is today. “Each Hall of Famer excelled in certain stages of the project.” Because the roof had been chopped, Bill Reasoner (and U.S. Glass of Pittsburg) cut front side windows to fit; John Aiello was responsible for cutting the front posts, and he fit side windows along with the DeRosas, father and son; Marcos Garcia of Lucky 7 Custom Paint worked his magic and sprayed on the paint; Dick Falk manufactured custom pieces of pot metal for scoops and customized moldings on the project (including assembling the complicated grille); Frank DeRosa Sr., was always there to oversee that the work was done the "old school" way; and Junior was involved in every aspect and phase of the creation process. The paint -- so deep you can stick your whole arm into it -- is Candy Brandy Wine from House of Kolor and PPG, and, once again, it was lovingly applied by Junior and Marcos Garcia. Junior stresses that the body was done the old way, the hard way, using lots of metal work and primer. A 100 percent Star Car was achieved, Junior says. "Every part of this project was either replaced or rebuilt and it's now a 'new-old car'. "It's straight as an arrow. There's not a ripple on that car," says Junior who spent enormous time blocking every inch of its surface.  A built-in cooler is at the back of the console.
Besides the stunning visual impact of the exterior, the engine, transmission and interior have all been renewed. Instead of the original 331 cubic inch, 160-horsepower V-8 (which used either a WCD 2-barrel Model 845S or a Rochester BB 2-barrel Model 7004200 carburetor), it has a brand-new fuel-injected 330-horsepower small-block Chevy in the nose from Factory Direct. Instead of a Hydra-Matic transmission, it has a 700 R transmission, again from Factory Direct. The amazing list continues: The high-grade polished brass radiator was custom made by U.S. Radiators in Southern California; the Vintage A/C (including defrosting and heat) was installed by Junior and Larry and Lloyd Selph of nearby Brentwood. The Caddy has heated lumbar-support bucket seats, a tilt/telescopic steering wheel from a '76 Cadillac, wool carpeting from Rolls-Royce, first-grade Swedish leather with tuck 'n roll individually stuffed exactly like they did it in the '50s. Credit for the interior goes to Gregg Philbrick of Contra Costa Vinyl & Leather of Pittsburg. In addition, there's a custom-made console with hidden electronics to raise and lower the car, plus a built-in stainless steel ice cooler. The car's gauges, clock and radio were restored back to factory condition by Shannon at Red Line Gauges in San Fernando Valley -- a place Jay Leno frequents to get the best stuff for his huge car collection.  The backseats were once front T-Bird seats.
Because the top had been removed, Bill Reasoner and U.S. Glass of Pittsburg created custom glass. Brian Hohman installed a custom stereo and Pioneer DVD player powered by Rockford Fozgate. Adding sparkle to the outside are original-style Kelsey Hayes Wire wheels purchased from Vineques in Fresno. Air Ride, motor and drivetrain work was done by Joe Lamont of Antioch. Bill & Tom Frazier at Antioch Muffler, along with Eric Wise at Old School Auto Works, are behind all the Ron Francis wiring. A pop-door and trunk kit were supplied by Uncle Al’s Emporium, while Vintage Air contributed the air conditioning and Detroit Engineering chipped in with the power steering. Many of the crucial Cadillac parts were donated by A&A Auto Wreckers in Brentwood. Significantly, all of the show-quality chrome and gold plating was done by Sherm’s Custom Plating in Sacramento. The special Carson-style top on this '52 Cadillac -- this “Classic 50-Year Golden Edition” -- was created by Frank Senior. Pretty much all of the project was completed at Frank De Rosa Custom Auto Body in Pittsburg.  Is there any more beautiful jewelry than this?
How many hours were spent on the car? "Oh Jesus, there was a lot of hours spent to achieve the utmost quality of this car," says Junior. "Never has a DeRosa Custom creation rolled out of the shop as top-notch quality as this project. No corners were cut and there was always 'perfection' in mind during this build. Blood, sweat and tears went into this four-year-long project . . . and it was all worth it in the end." Frank Sr., turned 80 years old on June 5th and is still working hard every day at the shop he started . . . and he and his son do custom restoration as opposed to doing body and fender work. If you've got a special car you want to trailer into their shop (and a trunk full of money to go along with it), they'll produce a stunning automobile for you, too! If you decide to let the DeRosas have a go at your car, don't expect it back right away. You can reach the shop at (925) 439-5115. Sounding a bit like his dad, Junior said, "Some people pump out cars like sausages, but I don't build a car every year. I've had my heart in this for four years." Longer, if you count all those years that Junior spent chasing the car down. Oh, it's for sale -- for $275,000 -- and you can talk directly to Junior about it at (925) 642-9186.
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